The All New Mazda 2
Magazine-thin laptops, MP3 players and bite-size candy bars are just a few
examples of good things that come in small packages. Now, for the first time in
North America, Mazda is introducing its own
affordable, fun-sized creation - the 2011 Mazda2. A stylish, eco-friendly,
fun-to-drive five-door hatchback, the Mazda2 is Zoom-Zoom in its most
concentrated form - compact and efficient, yet packed with style and substance.
It will launch into the North American market in late summer, 2010.Mazda2 is the
latest in a line of stylish, insightful and hugely fun-to-drive small cars from
Mazda, and will bring an all-new level of refinement to the segment, as Mazda3
did for the compact C-Car market. Mazda2 is a car that only the engineers at
Mazda could have created. It was designed and engineered from scratch to be a
pure Mazda, offering the sort of driving experience that could only come from
the company that developed the timeless MX-5 two-seat roadster, and it brings a
combination of athletic design and dynamic performance to the subcompact class
that simply does not exist at this time. Originally launched in 2007, the new
Mazda2 was first introduced in Europe, Japan and Australia. Its
launch created a unique offering in the B-car (subcompact) segment, especially
through its distinguished design and outstanding driving performance. Since
then, it has been highly acclaimed throughout the world, winning 48 automotive
awards, including "Car of the Year" accolades in many markets, including
Japan, New Zealand, Chile, Bulgaria and Greece. Notably,
the Mazda2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008
New York International Auto Show and has established a distinguished position in
the B-Car segment. To date, total global sales have reached approximately
370,000 units in the three years since its introduction, and Mazda2 is now
recognized as one of the global models which symbolizes the essence of the Mazda
brand. While developing the new Mazda2, Mazda took a thorough look at global
subcompact car trends and carefully worked to identify the truly beneficial
values that could be infused into a global B-Car. As a result, the new Mazda2
adds Mazda's unique brand values such as exhilarating driving performance and
eye-catching design to the segment without sacrificing the basic requirements
for subcompact cars: superior fuel efficiency, high crash safety performance and
ample passenger space. In fact, while other carmakers have increased the size of
their small cars, Mazda's first mission was to analyze and define the optimal
size of a compact vehicle. This resulted in a very efficient body size for the
new Mazda2 without sacrificing attractive features that consumers desire.
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